By Brandon Richardson, Staff Writer
With the popularity of craft beers booming, Long Beach welcomes the Ballast Point Tasting Room & Kitchen to Alamitos Bay Landing.
The opening of its 6th location – the first in Los Angeles County – on Thursday, June 30, comes more than seven months after its billion-dollar partnership with Constellation Brands, the producer of such beers as Corona, Pacifico and Modelo.
“It was a very fun and exciting day for us here,” Tim Hass, the general manager of the new location, said. “We really enjoyed having the public . . . come out to see our new location and to really enjoy the craft beer scene here in Long Beach.”
Hass said that the soft opening met his expectations. The brewery was bustling from open to close, with some in attendance reporting lines to get into the location and long wait times due to the number of bar-goers.
“We’ve grown a lot in the Orange County and L.A. areas and we felt like we wanted to open a location that was closer to our fans up there so they don’t have to travel all the way to San Diego to be able to try our beer and our food,” Hilary Cocalis, vice president of marketing for Ballast Point, said.
The 22,000-square-foot facility, formerly Khoury’s Restaurant, houses a full kitchen, brewery and tasting room, and it is capable of accommodating events and private dining. The location is open from 11 a.m. to 11 p.m. seven days a week.
“We saw the site and saw that it was right on the water and thought that it was perfect for us with our whole nautical theme of the brand,” Cocalis said. “So we renovated the building – it has a two-level outdoor patio
and deck with a great view of the water.”
About 85 employees tend three bars with 118 taps, according to Hass. He and Cocalis said the Long Beach location will be focusing on expanding Ballast’s sour beer line.
“We thought it would be a great opportunity to have a dedicated sour brewery where we can focus on expanding our sours. We can’t do that in full at any of our existing brewing locations because of the risk of contamination with brewing sour beers next to our regular beers.”
Cocalis said the company is not targeting a specific demographic at its new location in Long Beach. “Our target audience is anyone who appreciates drinking good beer,” Cocalis said. “Our philosophy is we make what we like to drink and hope that others will too. We’re excited to officially have a footprint in Long Beach.”
This article was pulled from the July 5-18, 2016 edition of the Long Beach Business Journal which can be found with this link: July 5-18 2016 Long Beach Business Journal Page 34